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The seeds
of HASANALY FAZALALY LOKHANDWALA were sown in 1800's
at Nadiad, but at that time the business was in its premature
stage. It was established in Ahmedabad in the year 1900.
Ever since then, it has gained momentum and has earned its
own goodwill and reputation in the market. As the name suggests,
it was established by one of the family members, after whose
name the firm came into existence. "LOKHANDWALA"
indicates the line of the family business.
With the inception
of Hasanaly Fazalaly, it had three sons who together carried
on the business dealing in cement, mill gin stores, cement
sheets, GI corrugated sheets, etc. With a view to expand
business, they started dealing in paints for which a new
unit was set up at Lokhand bazaar exactly opposite Hasanaly
Fazalaly Lokhandwala shop and another shop was started at
chokha bazaar. A factory was established at Amraiwadi in
the name of "Asiatic Bolt and Engineering Co".
To add to the prospective expansion and to its credit, another
shop started functioning at Mumbai in the name of "Allite
Trading Co.".
As it was a family
business, at a certain stage the property of the business
was distributed amongst their heirs. The youngest of the
three sons got this particular business premises and since
then he managed to carry on the ancestral business to the
best of his efficiency. He also introduced Architectural
Fittings made from brass, aluminium and stainless steel
and gave the business a new dimension. He, with his clear
perception and thoughtfulness, was a very foresighted man.
When all the mills in Ahmedabad were shut down, his decision
to deal in Architectural Fittings helped the firm to survive.
Manpower being
a very crucial ingredient of a successful business was also
taken care of. The firm to its advantage, has a very honest
and hardworking team of men working towards a common goal
from a very young age. They undergo on the job training,
which enables them to cater to the specific requirements
of the clients and also to render after sales services to
the level of complete satisfaction. Employing young fresh
graduates who still continue to work with the firm increased
the manpower strength. Their additional share of zeal and
loyalty surely gave a boost to the business.
It is now 100
years since the inception of the business. Over this period,
Hasanaly Fazalaly has enjoyed a very good reputation and
has earned a highest level of goodwill and recognition in
the market. It has been registered with many government
and semi-government institutions like ONGC, Western Railways,
Physical Research, ATIRA, Ahmedabad Textile Research Association,
Space Application Centre, Indian Institute of Management,
etc.
In this world
of cut throat competition, sales promotion has assumed so
much of importance that for a firm which requires no such
tools for promoting its sales like employing sales officer
going door to door to the architects and interior designers
for introducing the product and constructing a grand showroom,
but existing only on the basis of its goodwill and credibility
is surely an achievement in itself. The ethical business
practices adopted and the relationship of the firm with
its customers are the most highlighting features of Hasanaly
Fazalaly and have awarded it with a unique position in the
market.
The firm is still
on the same soil from the day of its establishment, i.e.
at Manek chowk, Lokhand bazaar. But of course, it has witnessed
a lot of change in these 100 years. The firm, irrespective
of its simplicity of doing business, has a whole list of
leading architects with whom contacts have been maintained
vice versa. This is how the firm stepped into its maturity
stage. No obstacles have been able to block its way towards
development. Although the business suffered severe set backs
thrice due to the communal riots that took place in the
years 1942, 1969 and 1985 respectively, during which the
shop was looted and burnt. But still the firm thrives, much
because of its hardworking, enthusiastic and determined
manpower, as the saying goes "Where there is a Will,
there is a Way".
Recently a new
field has been explored and one more feather has been added
to the cap by undertaking the business of Aluminium Fabrication.
Although a new venture, but has been taken care of to the
best of their abilities. It is the spirit of existence and
the passion for the business, which gives it an impetus.
Hasanaly Fazalaly has proved itself time and again and has
shown that complete determination, dedication and hardwork
always pays off. All one requires is a strong desire and
willpower to overcome any hurdle in the way towards success.
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